Mission & Founder

Be You Lifestyle Brand

Mission & Founder

My mission is to promote and encourage individuals to be just who they are. I hope to inspire everyone through a simple yet powerful message; #BeYou!




"Be You; a phrase so simple yet so profound. Growing up, I often struggled trying to “fit in.” Regardless of what I tried to do, I could not seem to please others. My voice was too high, I was not manly enough, I was too churchy, my skin was too light, I was too skinny, I was acting white… the list goes on. I gained many “labels” from others that were not necessarily true, even some degrading. As I got older, things became more apparent to me. We allow society to dictate who we are, how and what we do. When we gain the understanding that God created us all in His very own image, we should all celebrate our differences and accept others as they are. The pattern I’ve noticed in many individuals is that they are not 100 percent comfortable with who they are. (I was the same way!) When you love and accept You, you come to know that you are powerful. So my goal is to encourage people to be who they are so that they can reach their full potential and power. To make a long story short, I got started out of a desire to help and encourage people."
-Keon Jackson, VoyageATL Magazine interview




I value positivity, acceptance, authenticity, and truth!

"Often times, we allow society to dictate who we are, how and what we do. God created us all in His very own image. We should all celebrate our differences, and accept others as they are. #Always! My goal is to encourage people to be who they are, as they are." 
- Keon Jackson, MBA